K25 Group to Launch K25.fun This Month, Building an Asia-Pacific K-pop Fan Membership Platform

November 10: K25 Group announced it will launch K25.fun this month, a membership platform for K-pop and Asian pop culture fans in the Asia-Pacific region. The platform will combine exclusive live performance experiences, limited-edition collectibles, fan interaction tasks and free artist prediction activities, with users able to win exclusive rewards by taking part. One of the first membership benefits is a private box viewing experience at a BIGBANG concert in Hong Kong.

In addition, K25.fun will partner with KGA, a South Korean photocard authentication and condition grading agency, to provide authenticity verification and condition assessment services for the platform's collectibles. K25 Group said the launch of K25.fun marks the group's expansion into the mass entertainment consumer market. Its subsidiary K25.ai's latest disclosed implied equity valuation is US$250 million, with cumulative funding of more than US$20 million.