XION launches advertising platform EarnOS, chain abstraction technology helps well-known brands increase exposure

XION, the first blockchain built for the mainstream with chain abstraction, recently announced a successful beta launch of its EarnOS platform. Beta brands included well-known ride-hailing apps, apparel and accessories brands with a combined market cap of over $165 billion. The initial campaign demonstrated how XION’s chain abstraction technology enables EarnOS to become a revolutionary digital advertising platform that changes the way users are acquired, engaged and rewarded.

The launch campaign was highly successful, with over 200,000 verified users participating and over 1.3 million unique brand interactions. These interactions took the form of social media campaigns, customized ad campaigns, and immersive augmented reality experiences, driving significant engagement for brands. For example, participants were able to virtually try on Sunglass Hut’s latest products. Overall, participating brands achieved a 9,000% lift in brand awareness and significant growth on social media platforms.

These impressive metrics have prompted the aforementioned ride-hailing companies and other participating brands to significantly increase their planned spend on the EarnOS platform. The platform is disrupting the $1 trillion digital advertising market through an innovative economic incentive model. Leveraging XION’s advanced chain abstraction technology, the EarnOS platform enables brands to acquire, reward and engage users globally in unprecedented ways.

“We are witnessing the future of Web3, where blockchain technology becomes accessible to mainstream users, opening up a massive customer base for participating brands,” said Burnt Banksy, founder of XION. “The success of the EarnOS launch demonstrates XION’s unique ability to enable true consumer-facing applications and drive mainstream adoption by completely abstracting away cryptographic complexity.”

Key to the EarnOS user-friendly experience is XION’s chain abstraction infrastructure. Users can log in via email and interact seamlessly across all devices, without seed phrases, plugins, wallets, gas fees, pop-ups, or complex transaction signing. Additionally, a global USDC micropayment channel enables advertisers to reach a wider audience through innovative economic incentives. This breakthrough in user experience, combined with the power of blockchain technology, puts EarnOS and XION at the forefront of bringing the next billion users on-chain. Chain abstraction technology is truly a catalyst for widespread adoption in enabling the next generation of mainstream-ready Web3 applications.

About XION

XION is the first tier-one blockchain purpose-built for consumer adoption through cryptographic abstraction. With protocol-level implementations abstracting accounts, signatures, fees, interoperability, and more, XION provides a secure, intuitive, and seamless user experience. The project has previously raised over $36 million from top investors including Animoca, Circle Ventures, Multicoin, Draper Dragon, Spartan, and more.