In-depth analysis: The value potential of the MAX and MATR1X platforms that will be launched on OKX

Jul 28, 16:09

Original author: Crypto independent researcher Cyril

Abstract

MATR1X's platform governance currency $MAX will be listed on OKXJumpstart on July 29, and will be traded on multiple exchanges such as OKX and BingX on August 5. MAX is the most noteworthy target during this period.

MAX represents the governance rights of the entire MATR1X ecosystem. With over 2.5 million downloads of popular games + Web3 game platform + public chain + Web3 e-sports Watch2Earn's top narrative, the largest user-scale game category, the largest mobile market, the team that understands Web3 games best, and a jewelry market similar to CS2, $MAX is undoubtedly the most noteworthy target during this period.

MAX = multiple popular games + public game chain + Web3 game distribution platform + Web3 e-sports platform, more high-quality games, more players, more high-quality assets. **The value potential of $MAX will be disassembled in detail below.

1. MATR1X core data

Over 20 million US dollars in financing, including South Korea's top financial institution Hana Group, top Web3 funds Folius Venture, OKX, SevenX, etc.

Game downloads exceeded 2.5 million

NFT total transaction volume exceeded 45,000ETH

Social media matrix: 1.3M+

Community matrix: 300K+

2. Multiple hit games - the top product capabilities of Web3

Large user scale

MATR1X already has four 3A games, MATR1X FIRE, MATR1X BATTLE, Castile, and Evermoon. MATR1X FIRE is a classic shooting mobile game, MATR1X BATTLE is a battle royale-style chicken-eating mobile game, Castile is a 3A placement card game, and Evermoon is a 5V5 MOBA.

Among them, MATR1X FIRE has been downloaded more than 2.5 million times worldwide and is now available for play and experience. It will become the first non-transaction application in **Web3 to reach 10 million users** when it is officially launched.

Large market space

Each of the four games on the MATR1X platform has the potential to become a killer application for Web3, including FPS, Battle Royale, RPG placement cards and MOBA, are all TOP5 game categories in terms of user scale.

Shooting games are the largest game category, with more than **2 billion** game players worldwide. Users of shooting games such as CS2, Call of Duty, PUBG, Freefire, etc. are all potential users of MATR1X.

High game revenue

Tencent, the world's largest gaming company, has three most profitable mobile games: King of Glory, Peace Elite, and CrossFire. The total revenue of CrossFire mobile games exceeds $13 billion, and the total revenue of Peace Elite exceeds $10 billion. MATR1X FIRE is similar to CrossFire, while MATR1X BATTLE is comparable to Peace Elite. On the other hand, the annual skin transaction volume of CS2 accessories ecosystem is as high as $10 billion. It can be foreseen that the revenue ceiling of the MATR1X platform is very high.

Low entry threshold

You can play without buying NFTs. There is no threshold for traditional game players to enter. It has attracted more than 2.5 million shooting game users

Breaking the death spiral

Unboxing and the jewelry economy are key mechanisms to balance the in-game economy and break the death spiral. The weapons and props in the MATR1X game are all NFTs, which are produced through unboxing and freely traded, similar to the skin jewelry in CS2. The annual skin transaction volume of the CS2 jewelry ecosystem is as high as 10 billion US dollars.

The treasure chest blind box mechanism essentially provides a random channel for asset acquisition and an asynchronous gaming space. In the process of gaming, the overall asset price is balanced to avoid the death spiral.

3. Public chain + popular games

**MATR1X already has its own public chain**. The **flywheel combination of public chain + popular games gives MATR1X a stronger explosive power. For example, Axie+Ronin.

Popular games (MATR1X FIRE, MATR1X BATTLE) bring a large number of users, providing liquidity and income for the public chain. On the other hand, customized public chains provide better infrastructure support for games, provide better interactive experience, and attract more high-quality games to join the MATR1X ecosystem.

As for the existing game public chains in the market, Ronin has a market value of 2 billion US dollars and Immutable has a market value of 2.5 billion US dollars. With the support of many popular games, the imagination space of the MATR1X public chain is huge.

Fourth, hit games + distribution platform

Another important part of MATR1X is the Web3 game platform, which becomes the entrance to Web3 games, that is, the Steam of Web3, to help more high-quality games be released.

There is a prerequisite for being a distribution platform, that is, having the ability to continuously produce hit games, in order to become a Web3 game distribution platform. Only when hit games bring a large number of users can the platform stand. **For example, after Valve had two hit games, CS2 and Dota2, Steam gradually grew into the largest game distribution platform.**MATR1X currently has four hit games, and MATR1X is capable of being a good Web3 game distribution platform.**

Also under the model of hit games + distribution platform, Valve's revenue in 2023 will be US$9 billion, and its valuation will be about US$100 billion.

And $MAX holders will receive the income of the issuing platform and constantly obtain new game assets, refer to BNB's Launchpool.

V. E-sports + Watch2Earn

MATR1X is the largest Web3 e-sports platform. The Asia Masters Finals it hosted had more than 1.88 million viewers per game (https://x.com/Matr1xBattle/status/1777364076525699482), with a total exposure of more than 10 million.

Esports is the key to Web3 games becoming popular entertainment. There are more than 1 billion esports enthusiasts worldwide. The core of MATR1X esports is **Watch2Earn**. Don’t play games? It doesn’t matter. **You can get $MAX Token and exclusive treasure chests by watching the game**, which makes it super easy for esports and game users to enter Web3.

Six, Max

$MAX has no public fundraising or private sale, with a total supply of 1 billion, designed to support applications and services within the ecosystem. The circulating $MAX is basically generated in the treasure chest opening activities. It is estimated that the cost of each $MAX is about 1-1.5U

- Platform incentives: 27.6% (276,000,000 pieces)

- Ecosystem: 16% (160,000,000 pieces)

- Community: 10% (100,000,000 pieces)

- NFT airdrop: 9.4% (94,000,000 pieces)

- Early bird event: 5.5% (55,000,000 pieces)

- Team and investors: 30% (300,000,000 pieces)

- Advisors: 1.5% (15,000,000 pieces)

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Main uses of $MAX

Community governance: Participate in MATR1X community governance, propose and vote

Ecosystem value capture: allocation of platform treasury, participation in MATR1X Launchpool, airdrops from other projects, etc.

Exclusive privileges: exclusive privileges, including publishing games on the MATR1X platform, competing for club seats, etc.

Staking and rewards: Staking $MAX to become a MATR1X ecological node to receive rewards, and participate in the governance decision-making of the MATR1X blockchain, including profit distribution, etc.

VII. Team

The MATR1X founding team is full of faith and enthusiasm for Web3 and games, and has more than 10 years of experience in games and blockchain. The games they have developed and operated before have accumulated more than 400 million users and more than 5 billion US dollars in turnover. Well-known games include Call of Duty Moilbe, PUBGM, and Cross Fire. It is one of the few R&D teams in the world that can develop large-scale mobile products.

Other highlights

[1] MATR1X hosted the Web3 professional e-sports competition - MATR1X Asia Masters. The final single-game viewing number exceeded 1.88 million, and the total exposure exceeded **10 million** times

[2] TikTok exceeded one million views, a large number of Web2 players and creators

[3] CMC published href="https://coinmarketcap.com/academy/article/according-to-cmc-2024-h1" target="_blank">The 2024 Web3 industry report shows that MATR1X FIRE is the Top2 of Web3 Game

[4] TAPTAP, a gathering place for global game enthusiasts, MATR1X FIRE has attracted a large number of Web2 game players to spontaneously experience and provide feedback