Video | Sam Altman Tries Sora on TikTok, Ends Up Getting Addicted

On July 26, OpenAI CEO Sam Altman revealed during the podcast Relentless that in order to study TikTok, he deliberately made himself addicted to it. However, he ultimately found himself unable to resist the addictive nature of the product. Initially, he thought he would only spend 10 minutes on it each day, but later it escalated to an hour, and he even found himself spending three hours straight on the couch in the afternoon just scrolling. Altman admitted that he did enjoy using it, but the feeling was more like being "on drugs." In the end, he decided to delete TikTok, reminding himself not to create similarly addictive yet unproductive products.