Binance Aims for 'Financial Super App': Integrating Crypto Trading, Stock Investment, Payments, and Bank-Like Services, Targeting 3 Billion Users

October 9: Shunyet Jan, Head of Trading and Trading Business at Binance, stated that the focus of competition among future financial platforms will no longer be limited to crypto asset trading, but will instead integrate services such as investment, payments, lending, and asset management to build a comprehensive financial ecosystem covering both traditional finance and the crypto market.

Jan previously worked at Goldman Sachs, Morgan Stanley, and JPMorgan for about 30 years. He believes that traditional finance has advantages in regulation, risk management, and functional separation, while the crypto industry is more competitive in 24-hour trading, rapid settlement, and openness, and the two will accelerate their integration in the future.

Binance hopes to use features such as unified accounts, cross-asset margin, tokenized assets, and stablecoin payments to allow users to use the financial value of their underlying assets without having to sell them, and to explore the use of AI to simplify asset selection and risk management.

Jan revealed that Binance currently has more than 300 million users, most of whom come from emerging markets; among users of its direct stock and tokenized stock products, about 90% come from emerging markets. He stated that Binance's long-term goal is to expand its user base from 300 million to 3 billion and become financial infrastructure that more people can use.