MrBeast Affiliate Files Two Financial Services Trademarks Covering Crypto Trading, DEX, and Banking Services

On October 20 that, according to Crypto.news, Beast Holdings, affiliated with YouTube creator MrBeast, has filed two US trademark applications for MRBEAST FINANCIAL and BEAST FINANCIAL, covering financial services such as cryptocurrency trading, payment processing, decentralized exchanges (DEX), online banking, consumer lending, credit and debit cards, and investment management.

The two applications were initially filed on October 13, 2025, and received approval notices from the United States Patent and Trademark Office on October 6, 2026, but remain unregistered. As the applications are based on an "intent-to-use" basis, Beast Holdings must still prove that the relevant trademarks are in commercial use to finalize registration.

The filings indicate the company is exploring a direction toward crypto trading and financial services, but has not yet confirmed plans to launch a cryptocurrency trading platform, nor disclosed specific blockchains, tokens, or listing timelines. Previously, in January 2026, BitMine invested $200 million into Beast Industries, with both parties stating they would explore integrating DeFi into a future financial services platform.