OpenAI Launches Merchant Center, Enabling Creation of ChatGPT Business Profiles

On November 11, according to TechCrunch, OpenAI launched a beta version of its Business Hub, where businesses can create merchant profiles, verify, and update product and service information.

Eligible businesses can also create and launch dedicated business agents, enabling ChatGPT users to ask questions about the company and its products. The Business Hub will also provide limited business insights, including metrics such as profile views, business mentions, and website clicks.

Businesses must verify their profiles through a formal process. Benji Shomair, Vice President of Commercialization at OpenAI, stated that various verification methods apply depending on the market and business type.