Kalshi and Polymarket Strike Media Deals With CNN, CNBC Ahead of Midterms

October 30 — According to Bloomberg, ahead of the U.S. midterm elections (Nov. 3), media outlets including CNN, CBS News, Dow Jones and CNBC have entered commercial partnerships with prediction markets Kalshi and Polymarket, citing election trading odds in their reporting. Bloomberg's analysis of Dune data shows election-related trading volume on the two platforms is about $1.5 billion. On the partnership details: CBS News announced Kalshi as its prediction market sponsor; CNBC disclosed that its partnership with Kalshi involves customer acquisition revenue sharing and a minority equity investment; The Wall Street Journal's homepage features a Polymarket odds column. Fox and CNN said they will not broadcast odds on air on election night.