ChatGPT Launches Commercial Agent Feature Representing Brands

On November 11, The Verge reported that OpenAI has launched a commercial AI agent testing feature on ChatGPT, allowing users to converse with brand-representing agents to learn about corporate products and compare different items. The feature is initially available to eligible e-commerce and online service businesses in the United States.

When a company that has created an agent appears in ChatGPT responses, users can enter a conversation with that agent and continue asking questions. Businesses can configure agent instructions and provide business context; these conversations will be clearly labeled and separated from the user's main ChatGPT threads.

Companies can also claim and verify their organization through Business Hub to view where they are mentioned in ChatGPT responses and identify key discovery topics.