Institution: Estimated Cost of iPhone 18 Pro Increases by Nearly 40%, Apple May Adjust Gross Margin Strategy to Ensure Shipment Stability

August 10th, according to the latest mobile industry research by TrendForce. Due to the rise in prices of memory and other key components, Apple's upcoming iPhone 18 series is facing an increase in overall production cost.

TrendForce estimates that the cost of manufacturing an iPhone 18 Pro 256GB in the third quarter will be about 38% higher than that of a new model in the same period in 2025. By 2027, with memory prices expected to continue rising, the cost of an iPhone 18 Pro 256GB may see a further expansion.