Apple iPhone Duo orders increased by 30%, total volume for iPhone 18 Pro series unchanged.

October 10: According to sources in Apple's supply chain, Apple has made structural adjustments to its fall 2026 new phone order volumes: it increased orders for the iPhone Duo by 30%, but the total volume still did not exceed 10 million units, cut orders for the iPhone 18 Pro by 10%–15%, and at the same time increased orders for the iPhone 18 Pro Max by 10%–15%. The total order volume for the iPhone 18 Pro series remained unchanged.

An Apple supply chain source said, "This means sales are shifting toward higher-value products, so it is overall positive for the performance of Apple supply chain companies."