Indians Also Love Binge-Watching Micro-Dramas: Indian Consumer AI Company EloElo Closes $80 Million Series C Round

On November 4, according to Tech in Asia, Indian consumer AI and entertainment company EloElo Group (parent company of the micro-drama app Story TV) announced the completion of its $80 million Series C funding round, bringing its total funding to $130 million. The round was led by Hornbill Capital and NBCUniversal, with participation from existing investors including MIT Investment Co., Play Ventures, Kalaari Capital, Waterbridge Ventures, and Griffin Gaming Partners.

Micro-dramas are increasingly gaining popularity in India, with competitor Kuku TV also offering short-form series.