Bitbase Officially Upgrades to 2.0: Building on Its 1.0 Foundation, Establishes "Focusing on Value Amid Change" Brand Proposition

On November 2, digital asset trading platform Bitbase announced its official upgrade to Bitbase 2.0, simultaneously releasing the brand proposition "Focusing on Value Amid Change." The new brand mark and visual identity system were enabled that day across the Bitbase App, the official website and official social media accounts, and the brand IP "BENIE" was also released on the same day.

1.0 Phase: Platform Foundational Buildout Essentially Complete

Since launch, Bitbase has upheld its brand commitment of "weathering cycles through trust" and has completed its platform foundational buildout in the following areas:

• Product system: Business covers spot, futures, TradFi and wealth management, meeting the main trading needs of individual and institutional users;
• Asset coverage: Listed tokens and trading pairs cover mainstream digital assets and those attracting relatively high market attention;
• Compliance registrations: Has completed Money Services Business (MSB) registration with the U.S. Financial Crimes Enforcement Network (FinCEN) and Digital Currency Exchange (DCE) registration with the Australian Transaction Reports and Analysis Centre (AUSTRAC);
• Transparency and asset security: Discloses proof of reserves (PoR) monthly, with asset custody security supported by Fireblocks.

2.0 Phase: Building on Existing Foundations, Focusing on Long-Term Value

Bitbase said the above foundational buildout provided the precondition for the brand upgrade in the 2.0 phase. On this basis, Bitbase has established the brand proposition "Focusing on Value Amid Change," driving the platform's transformation from a trading platform into a value platform.

Bitbase Chief Business Officer Nicholas Lo said: "The focus of the 1.0 phase was to provide users with a secure and trustworthy trading environment. In the 2.0 phase, we will build on this foundation to further consider how to create long-term value for users, and the related initiatives will be gradually implemented in our products and services."

Next Steps

Bitbase said the brand upgrade is the first part of 2.0, and subsequent arrangements involving product experience and user participation will be released successively through official channels. Users can obtain the latest information through Bitbase's official website and official social media accounts.

About Bitbase

Bitbase is a digital asset trading platform serving global users, providing spot, futures, TradFi and wealth management services to individual and institutional users. With "Focusing on Value Amid Change" as its brand proposition, Bitbase is committed to providing users with a stable and clear trading experience.

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